https://www.youtube.com/watch?v=pG-VgYOB_DA&feature=emb_title

This documentary shows how Patta founders Edson Sabajo and Guillaume 'Gee' Schmidt built their Patta empire with the right mindset. Goodville followed the cult-favorite brand for five years, capturing how an obsession for sneakers and hip-hop grew into sold-out stores and concept stores in Tokyo, New York, London, Seoul and - of course - hometown Amsterdam.

This screening is brought to you in partnership with SOLE DXB